My forthcoming book, Classical Music in an Age of Uncertainty, explores the challenges and opportunities facing orchestras, opera companies, chamber ensembles, choirs, and solo classical musicians in the twenty-first century. Drawing on a decade of interviews with professionals across the classical music sector, the book examines how these organisations and artists are responding to a rapidly changing cultural, technological, and economic environment. Key themes include audience engagement and development, digital marketing, the transformative impact of artificial intelligence on the music industry, and the role of social media in advancing the mission of classical music. Through these discussions, the book examines how classical music organisations and artists can balance established artistic identities and traditions with the need to innovate, adapt, and engage audiences in an increasingly digital world.

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Contributors to this work include the London Symphony Orchestra, the Berlin Philharmonic, the New York Philharmonic, and the Royal Opera House, among others. I am grateful to all who participated in my research and shared their insights during interviews. I also appreciate the continued support of the Department of Digital Humanities at King’s College London.